Philip Morris expands e-cigarette deal with Altria
The companies said they were expanding their existing cooperation to include a joint research, development and technology-sharing agreement which would set a framework to develop the next generation of e-cigarettes.
E-cigarettes, which heat nicotine-laced liquid into an inhalable vapor, have been growing in popularity on both sides of the Atlantic, but remain the subject of much debate due largely to a lack of long-term data about their effects on health. Still, many scientists believe they are much safer than traditional cigarettes.
Altria sells an e-cigarette called MarkTen in the United States, which Philip Morris sells in Spain under the brand name Solaris. Philip Morris also sells Marlboro HeatSticks, made from tobacco, in Italy and Japan.
Separately on Thursday, Philip Morris said it was dissolving a joint venture with Swedish Match that was aimed at selling snus, a type of smokeless tobacco, outside Scandinavia and the United States. The companies said there was a small but growing demand for snus in those markets but that "development has taken longer than the parties had initially anticipated".
The companies will now pursue their own strategies, though there are transitional agreements in place whereby Swedish Match will supply snus to Philip Morris for certain markets, and Philip Morris will distribute the Swedish company's snus in Canada and Russia. ■