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Ritchie Bros. regional events keep rolling in September

Christian Fernsby |
With its auctions entirely online due to coronavirus, Ritchie Bros. has pushed for innovation, taking advantage of the virtual world to combine smaller events into big auctions.

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In September, Ritchie Bros. combined equipment from 16 locations into 4 U.S. regional events and attracted a staggering 30,000+ bidder registrations.

Ritchie Bros.' Heartland Regional featured equipment from its Columbus, OH, and Nashville, TN sites, as well as five other offsite locations in West Virginia, Alabama, and Texas.

More than 3,500 equipment items and trucks were sold in the combined auction for US$42+ million.

The two day event attracted 8,000+ bidders, which is a 38% increase over the previous record for any of these sites when conducting auctions individually.

Ritchie Bros.' Midwest Regional Auction featured equipment from its Chicago, IL; Kansas City, MO; and Minneapolis, MN auction sites.

More than 6,100 items were sold for US$45+ million in this two-day combined auction, which attracted more than 8,750 bidders an increase over the previous record set by the Chicago site earlier this spring.

The Northeast Regional Auction was Ritchie Bros.' second combined event for its North East, MD; North Franklin, CT; and Pittsburgh, PA sites.

These three sites set an attendance record with the first event back in June 2020 and then broke the record again this month, attracting more than 7,500 bidders from 61 countries.

Earlier in the month Ritchie Bros. also held a Mountain West Regional with equipment from Las Vegas, NV; Salt Lake City, UT; and an offsite location in Utah.

The auction featured over 2,500 lots and attracted more than 5,800 people.

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