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Smiley's Ice Cream to expand in Rockingham County, Virginia

Christian Fernsby |
Smiley’s Ice Cream will build a new ice cream manufacturing facility and retail store in Rockingham County, investing more than $1.15 million and creating eight new jobs.

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Topics: VIRGINIA   

As part of this expansion, the locally-owned company will source an additional 18,000 gallons of Virginia-produced dairy and an additional 2,500 pounds of Virginia-grown fruits over the next three years.

Established in 2001, Smiley’s Ice Cream uses the finest local ingredients, including milk and cream sourced exclusively from neighboring Mt. Crawford Creamery, to churn up more than 80 specialty flavors that are offered 16 flavors at a time.

The company sources fruits from Shenandoah Valley farmers, and makes many of their mixed-in ingredients in house, including fresh-baked brownies, hand roasted pecans, and homemade caramel.

Founder Derek Smiley has grown his operation from serving at the Harrisonburg Farmers Market using old-fashioned, wooden ice cream buckets into a successful specialty ice cream and catering business serving the region.

Building on this success, Smiley’s opened its first brick-and-mortar facility next to Mt. Crawford Creamery in 2017. Located less than a quarter mile west in the Town of Bridgewater, the new facility will allow Smiley’s to more than double production, increase storage, and offer patrons additional parking and expanded seating areas, both indoors and out.

The Commonwealth is partnering with Rockingham County and the Rockingham County Economic Development Authority on this project through the Governor’s Agriculture and Forestry Industries Development (AFID) Fund, which is administered by the Virginia Department of Agriculture and Consumer Services (VDACS).

Governor Ralph Northam approved a $20,000 grant from the AFID Fund to secure the project for Virginia, which Rockingham County will match with local funds.


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