Snyder's-Lance acquires remaining 74% intrest in UK's Metcalfe
Kettle Foods had initially acquired a 26% stake in the business from Metcalfe in January 2016. Metcalfe was founded in 2009 by Julian Metcalfe, the co-founder of Pret A Manger and founder of itsu.
Metcalfe's skinny is the UK's premium popcorn brand, and also incorporates a fast growing range of corn and rice cake products. The UK popcorn market is one of the fastest growing categories within the UK snack food industry, growing by 45% over the last two years1 as consumers increasingly seek out better-for-you snacking options.
The addition of a premium popcorn brand, Metcalfe's skinny popcorn, to the UK's leading premium chip brand, KETTLE Chips, reflects Kettle Foods' ambition to evolve into a more widely based premium snacking leader in Europe. ■