Starbucks donates coffee tree for every brewed Mexico Chiapas
Staff Writer |
Starbucks expands its One Tree for Every Bag Commitment to brewed coffee for one day in the U.S. to reach a donation goal of 20 million coffee trees by the end of the year
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This National Coffee Day, September 29, marks the one-year anniversary of Starbucks One Tree for Every Bag Commitment, an effort by Starbucks customers and partners to help combat the plague of coffee rust in Latin America.
Coffee rust, a fungus that attacks trees, makes it nearly impossible for farmers to produce high-quality coffee. In just one year, the company has donated enough funds to plant 18 million rust-resistant coffee trees, 10 million of which have already been distributed this past summer to farmers in need.
To help reach its goal of 20 million trees by year end, Starbucks will donate a coffee tree on behalf of each customer who purchases a brewed Mexico Chiapas coffee in a participating U.S. and Mexico stores on National Coffee Day.
Starbucks began its One Tree for Every Bag commitment to help farmers like Rolando, a third-generation Chiapas coffee farmer, by leveraging its supply chain and collaborating with organizations like Conservation International to create impact, at scale.
Starbucks has donated enough funds to plant 18 million rust-resistant coffee trees in just one year.
This summer, with the help of Starbucks supplier ECOM Agroindustrial Corp., the first phase of distribution began when 10 million healthy coffee trees were distributed to farmers in need across El Salvador, Guatemala and Mexico.
More than 6,200 farming families received new coffee trees helping to rehabilitate more than 2,500 hectares of farmland.
Nearly 800 jobs were created to support the initial distribution of these coffee trees.
Each healthy coffee tree will grow enough green coffee to roast and package one pound of finished coffee. ■
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