Target hopes apps and new shipping options will drive sale
This includes free shipping and returns at Target.com, and new international shipping options. Target’s holiday shoppers also will find top gifts and décor, ways to save throughout the season, and a marketing campaign, The Holiday Odyssey, that will tell the tale of a larger-than-life holiday journey.
Beginning November 1 through December 25, Target will bring back free shipping and returns, making it easy for guests to shop online.
New this holiday season, Target will offer international shopping and shipping to more than 200 countries and territories. In partnership with Borderfree, Target.com will offer guests the ability to pay in almost 60 different currencies and have their orders shipped to themselves or to family and friends who live outside the U.S.
Next week, Curbside pickup service will expand from 21 to 121 Target stores. The offering, which allows guests to complete their “Target run” without ever leaving the car, will now be in all Philadelphia and San Francisco Bay area stores, and in select stores in the New York-New Jersey and Chicago areas.
Beginning next week, Target is expanding Instacart, the popular on-demand grocery delivery service from Minneapolis, where it was first piloted, to San Francisco. Guests can visit Instacart.com or the Instacart app to shop Target for select groceries, household, health and beauty, pet and baby products and receive the order in less than two hours.
Kids and families will find new and more engaging functionality on the Target Kids’ Wish List app, including kid-friendly browse, search and scan abilities, as well as easier ways for parents to manage and share lists. Kids can send a letter to Santa, who will send a response in the app, and play the new Snow-N-Roll game within the experience.
This year, Target will introduce The Holiday Odyssey, a season-long tale at the heart of the retailer’s holiday marketing campaign.
On December 7, Target will unveil Target Wonderland, a 16,000 square foot retail spectacle in New York’s Meatpacking District.
Throughout the holidays, Cartwheel will have more than 1,000 new deals with more than 350 deals at 25 percent off or more. Also, Cartwheel will again offer 50 percent off a different toy every day from November 1 through December 24.
Target’s recently expanded Price Match Policy will be extended for the holiday season beyond the typical 14-day window. ■