The fibre-optic cable TV lands in Italy as part of a strategic partnership between Telecom Italia and Sky.
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Two companies join together by sharing their assets and their respective expertise to bring forth a key business project that will also boost ultra-broadband demand in the Country.
With this partnership, the two companies take a crucial step forward towards the so-called "convergence" between media and TLC, as the deal makes way for the first "quadruple play" offer in Italy, integrating landline and mobile services, broadband and ultra-broadband connectivity and premium television content available "anytime and anywhere" on all Internet-connected devices.
The initiative strengthens TIM's strategy in distributing innovative services and confirms its role as technology enabler thanks to very high-speed networks, thus bringing more and more households closer to the very quality of content and the new modes to enjoy the Sky-branded viewing experience.
Similarly, the agreement with Telecom Italia does carry a strategic meaning for Sky too, as it makes all its wide-ranging offer of programs and exclusive services available on broadband and on ultra-broadband networks as well thus extending pay TV scope to reach out, for example, those prospects who reside in the city centers of the many Italian art cities and cannot install the satellite dish and therefore access Italy's best TV offer.
The "TIM Sky" joint offer will be available for TIM's private customers with a fibre-optic connection from 30 to 100 Mbit/s and 20 Mbit/s ADSL.
Thanks to TIM's broadband and ultra-broadband networks, Sky's television offer and user experience will equal those available via satellite. An offering featuring more than 150 channels, with all the quality of HD (about 60 HD channels and one 3D channel) and with all the innovative features that make viewing experience unique, from Sky On Demand, the video-library with more than 2.500 titles to be watched at any time, to Restart, the service enabling subs to restart a movie already on air from the very beginning.
All the other My Sky HD features allowing customers to record their favorite programs, pause a live show or watch again whatever scene with the replay, will be active within the summer.
A technology that enhances the viewing of Italy's best television offer with a programming combining the great sports exclusives – among which all Serie A TIM football matches, International football, Formula1, MotoGP and major Tennis, Rugby, Golf and Basket competitions – with the best of television entertainment: from talent shows to the best of Cinema, from the blockbuster drama series from around the world to Sky's original productions, from documentaries all the way to news and the best kids content.
For the first year, the "TIM Sky" offer will be proposed, as a promotion, starting from €14 per month for users already with fibre or ADSL connectivity and from €39 per month for a quadruple play package (internet landline and mobile, voice and TV content). ■