Tops Friendly Markets to promote New York grown farms
Tops is the first grocery retailer to feature and market product grown by New York farmers who adhere to the program’s requirements, including verification of safe food handling practices and participation in environmental sustainability programs.
Product sold under the state’s NYS Grown & Certified seal will be available at more than 80 Tops stores in the Western New York and the Finger Lakes regions.
As the state continues to roll out the retail component of the program, product will be available at additional retailers.
A NYS Grown & Certified pilot display was unveiled at a Tops store in Erie County today that features produce, including herbs, cabbage, and acorn and butternut squash from farms in the Western New York and Finger Lakes regions.
Consumers will also find fruits and other vegetables branded under the NYS Grown & Certified seal at participating Tops stores.
A total of 145 Tops stores across the State will begin promoting NYS Grown & Certified products in the coming weeks. The New York State Department of Agriculture & Markets is also working with other retailers to market NYS Grown & Certified products. ■