TransUnion to buy Neustar for $3.1 bln
Neustar is a provider of real-time information and analysis that helps businesses identify potential customers and determines which ads to serve them.
The company has more than 8,000 clients worldwide and is expected to generate about $575 million of revenue and $115 million of adjusted core earnings in 2021, TransUnion said.
“The acquisition advances TransUnion’s strategy to diversify from its core credit solutions with complementary digital marketing and fraud mitigation capabilities,” the company said in a statement. ■