TripAdvisor and Priceline Group in strategic partnership
Within The Priceline Group, Booking.com will be the first brand to implement the partnership through its global network of accommodations, and in time, Priceline Group brands priceline.com and Agoda.com are likely to list inventory on the platform.
Development work has already begun to support the integration of Priceline Group hotel properties, which are expected to be available on the instant booking platform soon.
“Having The Priceline Group join the instant booking platform is a huge win for travelers and we couldn’t be more thrilled to have them as our first strategic, global online travel agency partner,” said Stephen Kaufer, president and CEO of TripAdvisor.
“TripAdvisor has been a long-time partner of The Priceline Group and today’s announcement is part of the continued positive evolution of that relationship,” said Darren Huston, president and CEO of The Priceline Group.
TripAdvisor first launched its instant booking platform to U.S. consumers in June 2014, with a gradual roll out to other international markets expected over time. The platform provides a seamless and efficient hotel booking experience for travelers. ■