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Twitter in search for buyers, Google and Salesforce 'in'

Staff Writer |
Twitter has started talks with several companies to explore selling itself, according to media reports.

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A sale of Twitter has been the subject of on-again, off-again rumors for many months as the company grapples with stagnant user growth, soft advertising sales and losses running at hundreds of millions of dollars a year, Reuters reports.

Twitter's struggles have come even ten years after now globally popular service. Analysts have long considered Alphabet's Google the most likely buyer for Twitter, and a source told Reuters that is also in pursuit.

CNBC, citing anonymous sources, reported that Twitter is in talks with companies including Google and Salesforce and may receive a formal bid soon.

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