POST Online Media Lite Edition


Verizon, NBA enter multi-year partnership

Staff writer |
Verizon Communications and the National Basketball Association (NBA) announced a major, multiyear content and marketing partnership.

Verizon became the Official Wireless Service Provider of the NBA, Women's National Basketball Association (WNBA), NBA Development League (NBA D-League) and USA Basketball (USAB).

As part of the new partnership, go90, a mobile video service and social entertainment platform, will feature extensive NBA content including daily highlights, original content and access to live out-of-market games through NBA League Pass.

Additionally, all go90 users will have access to exclusive NBA-related content and will be able to Cut & Share select clips and highlights via text (SMS), Facebook and Twitter.

The NBA and go90 will collaborate on bringing a number of original exclusive series to the go90 platform, offering unique perspectives and voices from around the NBA.

Verizon will become the title partner of the NBA All-Star Slam Dunk platform. The Verizon Slam Dunk contest will debut at NBA All-Star 2016 in Toronto and Verizon will become the presenting partner of the NBA All-Star Balloting Program and a partner of NBA Draft, NBA Summer League and the Jr. NBA.

Beginning with the 2016 season, Verizon will have a marquee partnership with the WNBA.

What to read next

Verizon to incur $500 million in pre-tax costs from Yahoo deal
Verizon sought $925m discount for Yahoo merger, got $350m
Verizon, Corning agree to $1.05 billion fiber deal