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Walmart unveils holiday strategy, predicts over 210m mobile visits

Staff writer |
Walmart is promising customers low prices and one-of-a-kind convenience on a product assortment hand-picked based on current customer trends.

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The retailer promises more Rollbacks that last at least 90 days on everything from electronics to baking essentials, and fewer “this weekend only” holiday offers.

These savings will last all season long and are backed by Walmart’s Ad Match Guarantee and Online Price Match. If customers find a lower price, Walmart will match it.

Nearly 75 percent of traffic to is expected to come from a mobile device this holiday season. To better serve the growing number of shoppers who order online and pick up in stores, Walmart is rolling out Mobile Check-in. Customers can check in using their phone when they arrive to pick up their online order.

And new Pickup branding in stores will help guide customers more quickly to the Pickup service area. Pickup is always free at any Walmart store or Neighborhood Market.

For the first time, customers can scan items in store to build a Wish List or search for someone else’s list by using the Walmart app. The new feature makes giving and getting the perfect gift faster and easier.

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