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Xiaomi opens up first physical stores in Spain

Staff Writer |
Xiaomi, one of the leading high-tech enterprises of China, opened on Saturday morning its two physical stores via its authorized re-sellers in Madrid.

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The physical stores, called Mi Home, have been Xiaomi's first in Western Europe.

The two Mi Homes are located in two commercial centers in Madrid: La Vaguada y Madrid Xanad. A huge number of customers, or so-called Mi Fans, have been waiting in long queue for more than half an hour to enter the store.

With a ten seconds count-down from Mi Home staff, hundreds of Spanish Mi Fans flooded into the Mi Home in La Haggada Commercial Center. Just right after a few minutes, the first deal has been accomplished on the counter.

"Xiaomi has worked on Spanish market for several years, and we've already got a group of Mi Fans and decent reputation in Spain, but people could only buy our products online.

"We believe that it comes to the moment that we establish physical stores here to provide various ways of purchasing and experiencing our products for Spanish customers," said a manager of Xiaomi, who prefered to remain anonymous.

Apart from its on-line sales and two physical stores, products of Xiaomi, a privately-owned Chinese electronics and software company headquartered in Beijing, will also be displayed in other offline channels, such as Carrefour, MediaMarkt y Phone House.

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