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The eco-luxury of Jord wood watches

Martha Taylor-Brown |
How to make a watch that's suitable for modern times and have a nice design, yet pays attention to ecology at the same time? The Jord company has the answer: The intricacy of the woods Jord utilizes in their designs makes each watch as distinctive as the owner.

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Cora in zebrawood and turquoise look is Jord's first lady's automatic timepiece. Cora's elegance is grounded by the complex grain in the wood case and band. Jord mixed eco-look and luxury view very successfully, creating the seamless blend between function and fashion. There are crystal markers that bounce light off the very nice face and the round aperture offers a clear view to the beauty and complication of the automatic movement. Add to that Swarovski crystals and you'll get a perfect gift for your lady.

Sidney women's watch in maple and rose gold is a very feminine timepiece and there's no doubt that this is a true fashion statement. It looks like a million dollars yet still very sophisticated with Jord's iridescent dial and fixed crystal bezel. The wood has been chosen very carefully and it complements the dial. There are just enough crystals, not too much, and they create that final touch of high-end eco-luxury. Jord's Sidney will definitely lift your appearance to another level.

Ely Series Black is a women's watch very suitable for an evening wear but also for all leadies that want to add a touch of a more serious look. Ely features a slightly smaller dial and band, with the addition of a date display. The simplicity of this design accentuates the intricacy of the wood grain. With its understated and effortless look Ely is timepiece meant to be wear by self-confident ladies that care about the design and nature at the same time. A business meeting came to mind? Exactly, that's the wrist watch for that occasion.

746 Black is a very modern men's watch, with the mechanics of Jord's automatic movement that is as visually intriguing as functional so it was designer with an exhibition face. With such a bold dial the wood grounds the design but at the same time it keeps it from sliding into pretention or self-importance. Jord limited the production so 746 owners will have a timepiece that is not only unique, but rare. It's so popular that that delivery expected in first quarter 2015 but it's well worth waiting, for the modern gentleman 746 is an excellent choice.

Dover Series in zebrawood and cream look is Jord's second men's automatic series. The complications inside is calmed down by Jord's streamlined and tapered rim featuring 3D numeric markers. Following the play of contrast and complement present in the face, the company's designers choose a grooved edge for the fixed tachymeter bezel and mixed woods for the band. This is a watch that speaks "I'm the man" from miles away but it is also a timepiece that complement both modern and more traditional suit.


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