POST Online Media Lite Edition



 

What Burj Al Arab, The Waldorf Astoria and The Ritz of London have in common?

Martha Taylor-Brown |
Celebrities? Yes. Rich history? Yes. Smell of money? Yes. But those are the obvious answers. We are thinking about carpets from Ireland.

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Famous hotels in the world have many things in common, from celebrity guest to long and rich history. But, you'll never notice that some of them, like The Waldorf Astoria in New York, George V in Paris, Sandton Hilton in Johannesburg, or The Ritz Hotel in London, have same - carpets. Well, not exactly the same, but from the same manufacturer.

Known as Axminsters, those are very nice pieces from Ulster Carpets, the first carpet factory in Northern Ireland. George Walter Wilson who had a noble idea of creating workplaces in time of great depression and when every fifth person was unemployed has established it back in 1938. Mr. Wilson's sons now manage the company under the motto "Deliver what you sell" and they still follow the father's idea.

During the years the markets and economy changed and in a time of Second World War Ulster Carpets wasn't about carpets; they manufactured camouflage, tweed and blankets but the company stayed in business. With the economic growth that started in 50's, Ulster Carpets was back in the game and they came from struggling to one of the best carpets companies in the world.

What started with an idea now has 1500 employees around the world, their carpets can be found in prestigious hotels, from Hilton Chicago to famous Burj Al Arab in Dubai. And if they can sell their carpet in Dubai, we can call them "Carpet No1".

So, how can they do it? As it is confirmed many times before, the keyword here is quality. Not the price, not the cost cutting, not compromising; the highest quality is the ultimate goal at Ulster Carpets. And they achieve it by selecting only the finest wool and raw fibre. As the second important part of their success are the colors. If you look at their carpet you'll notice they are of many colors, rich and vibrant. Thus, it is possible to put their carpets in highly conservative or extremely modern hotel or office. To put more emphasize on this let's just say that Ulster Carpets won 10 awards for quality of their products.

And yes, they will do some carpeting for your home. No matter if you have a minimalist living room or something in style of Louis XIV, the chances are that Ulster Carpets will have something for you. They have four lines or products, Happening, Classic, Inspired, and Natural, so it should be possible to match your desire. And what about colors? There 45 basic patterns, each of them in a few colors, so you do the math. We think you'll find something...


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