CorporaciÃ³n Habanos turnover grew 15%

Christian Fernsby ▼ | May 10, 2022

CorporaciÃ³n Habanos has released its financial data for the 2021 financial year, in which it obtained a turnover of 568 million dollars, with a 15% growth compared to the previous year.

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"The 2021 results confirm the solid path we are on, despite the crisis caused by Covid-19.

"Last year we surpassed the $500 million mark for Premium cigar sales worldwide, an all-time record for the category and a testament to the enormous potential of our business.

"We are very proud to lead the premium cigar category and to continue to grow despite the situations experienced over the past two years," said Inocente NÃºÃ±ez Blanco and Luis SÃ¡nchez-Harguindey Pardo de Vera, Co-Presidents of Habanos, S.A.

In the ranking by country, Habanos, S.A.'s top 5 markets in terms of sales volume were Spain, China, Germany, France and Switzerland. Spain and China were once again the most important markets.. By region, Europe remains Habanos' main market, with 59% of sales volume, followed by Asia Pacific (16%), America (14%) and Africa and the Middle East (11%).

Leopoldo Cintra GonzÃ¡lez, Commercial Vice-President, and JosÃ© MarÃa LÃ³pez Inchaurbe, Vice-President of Development of Habanos, S.A., consider that "At Habanos, S.A. we maintain our commitment to offer the best experience to our aficionados, exclusive products and novelties, all in keeping with the quality, tradition and unique origin that make our Habanos a luxury product appreciated all over the world. Our aficionados have remained loyal to Habanos and their tastes and, in many cases over the past year, they have incorporated into their domestic consumption vitolas and brands that used to be part of a more social consumption".

The exceptional situation we have experienced as a result of the pandemic has led to certain changes in consumer habits. Within this new context, the company has been able to adapt and, together with its Exclusive Distributors, has managed to keep the passion for Habanos alive as a result of its marketing strategies, launches, new products, virtual events and, when possible, face-to-face events.

Another key to success has been the retail concept , which continues to be an essential aspect of the Habano business, based on specialization, exclusive products and good service.

These retail concept are a unique attraction for Habano and Premium cigar lovers.

Despite the situation in 2021, at year-end the company had 20 Cohiba Atmosphere, 160 La Casa del Habano (+3%), 1,217 Habanos Specialist, 2,465 Habanos Point (+7%), and 486 Habanos Lounge / Habanos Terrace. These figures are proof of the strategic success of these concepts. ■

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CorporaciÃ³n Habanos turnover grew 15%

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