Revlon announced results for the year ended December 31, 2014. Total adjusted operating income was $267.1 million, compared to pro forma adjusted operating income of $249.1 million in 2013, an increase of 7.2%, or 14.2% on an XFX basis.
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Total adjusted EBITDA in 2014 was $375.2 million, compared to Pro Forma Adjusted EBITDA of $348.4 million in 2013, an increase of 7.7%, or 12.9% on an XFX basis. The Pro Forma XFX increase in Adjusted operating income and Adjusted EBITDA was primarily due to the 4.7% XFX increase in net sales and approximately $17 million of synergies and organizational cost reductions related to the Integration Program, partially offset by higher brand support expenses of $38.1 million, all as discussed above in segment profit.
In addition, the company had higher general and administrative expenses, primarily comprised of higher severance costs and incentive compensation expenses. For the Integration Program, the company expects to achieve annualized cost reductions in the aggregate of approximately $30 million to $35 million by the end of 2015.
Consumer segment net sales were essentially flat in 2014, as compared to 2013. Net sales during 2014 increased 3.2% on an XFX basis, primarily driven by higher 2014 net sales of Revlon color cosmetics, Revlon ColorSilk hair color and Mitchum products, partially offset by lower net sales of fragrances, Almay color cosmetics and SinfulColors and Pure Ice color cosmetics.
In addition, net sales in 2014 included $15.1 million of favorable returns reserve adjustments in the U.S. as a result of lower expected discontinued products in the future related to the company's strategy to focus on fewer, bigger and better innovations, partially offset by increased returns expense for current year returns.
The Consumer segment also includes the retail brands acquired in the TCG acquisition, which represented $67.8 million of As Reported net sales in 2014 and $67.0 million of Pro Forma net sales in 2013.
Consumer segment profit in 2014 was $347.6 million, as compared to Pro Forma Consumer segment profit of $349.3 million in 2013. On an XFX basis, Consumer segment profit increased 4.4%, primarily driven by higher gross profit as a result of the increases in net sales, as well as price increases and favorable mix. This increase was partially offset by $32.0 million of higher brand support expenses for the company's Consumer brands.
Professional segment net sales in 2014 were $502.7 million, compared to Pro Forma net sales of $464.0 million in 2013. On an XFX basis, net sales during 2014 increased 9.4% primarily due to higher net sales of American Crew, Revlon Professional products, CND nail products and Creme of Nature products.
Professional segment profit in 2014 was $104.8 million, as compared to Pro orma Professional segment profit of $70.9 million in 2013.
On an XFX basis, Professional segment profit increased 49.5% during 2014, primarily driven by higher gross profit as a result of the increases in net sales, as discussed above, and lower general and administrative expenses driven by synergies and organizational cost-reductions as a result of the Integration Program, partially offset by $6.1 million of higher brand support expenses for the company's Professional brands. ■