POST Online Media Lite Edition



 

The brain starts to register gender and age before recognizing a face

Christian Fernsby |
Our brains are incredibly good at processing faces, and even have specific regions specialized for this function.

Article continues below




But what face dimensions are we observing? Do we observe general properties first, then look at the details? Or are dimensions such as gender or other identity details decoded interdependently?

In a study published in Nature Communications, neuroscientists at the McGovern Institute for Brain Research measured the response of the brain to faces in real-time, and found that the brain first decodes properties such as gender and age before drilling down to the specific identity of the face itself.

While functional magnetic resonance imaging (fMRI) has revealed an incredible level of detail about which regions of the brain respond to faces, the technology is less effective at telling us when these brain regions become activated.

This is because fMRI measures brain activity by detecting changes in blood flow; when neurons become active, local blood flow to those brain regions increases. However, fMRI works too slowly to keep up with the brain's millisecond-by-millisecond dynamics.

Enter magnetoencephalography (MEG), a technique developed by MIT physicist David Cohen that detects the minuscule fluctuations in magnetic fields that occur with the electrical activity of neurons. This allows better temporal resolution of neural activity.

McGovern Institute investigator Nancy Kanwisher, the Walter A Rosenblith Professor in the MIT Department of Brain and Cognitive Sciences, and postdoc Katharina Dobs, along with their co-authors Leyla Isik and Dimitrios Pantazis, selected this temporally precise approach to measure the time it takes for the brain to respond to different dimensional features of faces.

"From a brief glimpse of a face, we quickly extract all this rich multidimensional information about a person, such as their sex, age, and identity," explains Dobs.

"I wanted to understand how the brain accomplishes this impressive feat, and what the neural mechanisms are that underlie this effect, but no one had measured the time scales of responses to these features in the same study."

Previous studies have shown that people with prosopagnosia, a condition characterized by the inability to identify familiar faces, have no trouble determining gender, suggesting these features may be independent.

"But examining when the brain recognizes gender and identity, and whether these are interdependent features, is less clear," explains Dobs.

By recording the brain activity of subjects in the MEG machine, Dobs and her co-authors found that the brain responds to coarse features, such as the gender of a face, much faster than the identity of the face itself.

Their data showed that, in as little as 60-70 milliseconds, the brain begins to decode the age and gender of a person. Roughly 30 milliseconds later—at around 90 milliseconds—the brain begins processing the identity of the face.

After establishing a paradigm for measuring responses to these face dimensions, the authors then decided to test the effect of familiarity. It's generally understood that the brain processes information about "familiar faces" more robustly than unfamiliar faces.

For example, our brains are adept at recognizing actress Scarlett Johansson across multiple photographs, even if her hairstyle is different in each picture. Our brains have a much harder time, however, recognizing two images of the same person if the face is unfamiliar.

"Actually, for unfamiliar faces the brain is easily fooled," Dobs explains. "Variations in images, shadows, changes in hair color or style, quickly lead us to think we are looking at a different person.

"Conversely, we have no problem if a familiar face is in shadow, or a friend changes their hair style. But we didn't know why familiar face perception is much more robust, whether this is due to better feed-forward processing, or based on later memory retrieval."

To test the effect of familiarity, the authors measured brain responses while the subjects viewed familiar faces (American celebrities) and unfamiliar faces (German celebrities) in the MEG.

Surprisingly, they found that subjects recognize gender more quickly in familiar faces than unfamiliar faces. For example our brains decode that actor Scarlett Johansson presents as female, before we even realize she is Scarlett Johansson. And for the less familiar German actor, Karoline Herferth, our brains unpack the same information less well.

Dobs and co-authors argue that better gender and identity recognition is not "top-down" for familiar faces, meaning that improved responses to familiar faces is not about retrieval of information from memory, but rather, a feed-forward mechanism.

They found that the brain responds to facial familiarity at a much slower time scale (400 milliseconds) than it responds to gender, suggesting that the brain may be remembering associations related to the face (such as placing Johansson in the "Lost in Translation" movie) in that longer timeframe.

This is good news for artificial intelligence. "We are interested in whether feed-forward deep learning systems can learn faces using similar mechanisms," explains Dobs, "and help us to understand how the brain can process faces it has seen before in the absence of pulling on memory."

When it comes to immediate next steps, Dobs would like to explore where in the brain these facial dimensions are extracted, how prior experience affects the general processing of objects, and whether computational models of face processing can capture these complex human characteristics.


What to read next

Brain attack and how to recognize it
How a lack of education and common sense creates absolute nonsense genders
Scientists identify new kind of human brain cell

U.S.: Areas of severe thunderstorms and heavy rain through the weekend

 
Upper-level ridging weakens from the Ohio Valley to the Southeast on Friday, resulting in a reduced area of Heat Advisories over the east.
 
 

Latest

Baker Hughes: U.S. oil rig count down by 6 to 432
Malaysia introduces new rules prohibiting all plastic waste imports from U.S.
Kazakh-German JV Skyhansa to build $500 mln airport near Chinese border
Ukrainian poultry products gained access to Oman market

NEWS

EPPO targets criminal organisation suspected of VAT fraud involving sales of diesel

U.S.: Severe thunderstorms in the Northern Plains and Upper Midwest
Former U.S. senator Bob Menendez begins serving 11-year bribery sentence
Russian-linked tanker crew accused in Finland-Estonia undersea cable sabotage probe
Croatia: Former minister sentenced to two years of imprisonment for abuse of office and authority
U.S.: Widespread showers across the eastern half, severe thunderstorms in Montana into the Plains
 

BUSINESS

Peru's mining exports jump 23 pct

Vietnam encourages private businesses to invest in railway sector
Baker Hughes: U.S. oil rig count down by 1 to 438
AfDB to provide $184.1 million for Africa’s largest solar energy and battery storage project
EIB supports Bay of Biscay electricity interconnection between Spain and France
U.S., UK, and Congolese officials inaugurate Kiswishi City Special Economic Zone
 

Trending Now

Peru's mining exports jump 23 pct

Fire in Egyptian hospital kills at least seven coronavirus patients

Egyptians start paying taxes on imported mobiles

Micron plans to invest $200 billion in semiconductor manufacturing and R&D


POLITICS

New York Power Authority directed to develop nuclear power plant

Cuban President begins official visit to Belarus
EU adopts new tariffs on Russian and Belarusian agricultural goods and fertilisers
EU proposes banning LNG gas imports from Russia by end of 2027
New York Governor announces Sullivan County broadband project
Zimbabwe to ban lithium concentrate exports
 

Today We Recommend

New York Power Authority directed to develop nuclear power plant


Highlights 

Micron plans to invest $200 billion in semiconductor manufacturing and R&D

750 new jobs coming to Michigan

WFS to open new multi-purpose terminal at Lyon Airport


COMPANIES

Micron plans to invest $200 billion in semiconductor manufacturing and R&D

750 new jobs coming to Michigan
LS Cable and unit join Korea-Japan submarine cable project
WFS to open new multi-purpose terminal at Lyon Airport
CEVA Logistics renews contract to transport aeronautics parts between France, Morocco, Tunisia
Malian government takes over Canadian-owned Barrick Gold mine
 

CAREERS

Bluecrux appoints four new partners

Isomorphic Labs appoints Ben Wolf as chief medical officer
Vodacom names new international markets CEO
David Andreadakis joins Loyalty Juggernaut as chief commercial officer
Tom Montali joins CSL as business development director
Concirrus appoints Steve O'Reilly as product manager
 

ECONOMY

EU-Mercosur trade up substantially in last decade

Russia's trade surplus falls 18.3% to $42.4 bln in January-April
U.S. economy in Q1 revised up to 0.2-pct contraction
Japan loses top creditor position for first time in 34 years
NZ exports to EU jump 28% in first year of trade deal
EU generated €39.2 billion surplus in trade in agricultural products
 

EARNINGS

Ericsson Q2 sales down but North America up

Lockton revenue $3.55 billion
Motorcar Parts of America Q4 sales $189.5 million
Limoneira Q2 revenue $44.6 million
Lululemon athletica Q1 revenue increased 10% to $2.2 billion
PVH Q1 GAAP EBIT $205 million
 

OP-ED

Micromanaging is the worst enemy of efficiency and teamwork

Niger set to monetize massive gas reserves through Saharan natural gas pipeline
Putting the brakes on EV folly that choked the market
Oil discovery in Kavango Basin may mean huge benefits for Namibians
Cape Town and Dubai battle over Africa's energy future
Is America going to lose its superpower status?
 

AGRIFISH

Ireland: Minister Donohoe removes broiler poultry farmers from VAT Flat Rate Addition scheme

FLI tests mobile One Health laboratory for diagnosing highly pathogenic pathogens
First vaccine against swine dysentery disease recommended for approval
USDA expands fruit pest quarantines in New York and California
Peru records 23.6% growth in agricultural export sales compared to 2024
China allows imports of rapeseed meal, soybean meal from Uruguay
 

LEADERSHIP

Study: Missing a deadline has a bigger impact than you might think

Employers prefer younger job candidates for AI roles although experienced workers perform same or better
Study finds workers misjudge wage markets
Some organizations may need to expand their hierarchical structures earlier than others
Study finds there's right way and wrong way to deliver negative feedback in workplace
Allyship is critical and its needs appreciation
 

CRIME

German court convicts four ex-Volkswagen managers of fraud in emissions scandal

EU fines carmakers €458 million for anti-recycling cartel
Commission fines Pierre Cardin and its licensee Ahlers €5.7 million for restricting cross-border sales of clothing
BHP, Vale agree to pay $30B damages for Brazil dam disaster
Commission fines České dráhy and Österreichische Bundesbahnen €48.7 million over collusion to exclude common compe
SEC charges Keurig with making inaccurate statements regarding recyclability of K-Cup beverage pod
 

Magazine

TRAVEL

Radisson Hotel Group debuts in the heart of Tunisia’s capital city, Tunis

Morocco’s first Radisson branded hotel opens in Casablanca
Buna channels, an unreal and beautiful part of Bosnia and Herzegovina
JW Marriott unveils Mindful Haven with opening of JW Marriott Hotel Nairobi
Sotheby's Sports Week returns with fantastic artifacts
Red Roof properties open in Michigan
 

SEA, LAND, AIR

Citroën C3 Aircross, the most affordable compact SUV with 7 seats

2025 Chevrolet Equinox stands apart with fresh looks and capability
Hill Helicopters HX50, luxury in the sky
Opel Movano becomes fully equipped camper van
Porsche Panamera, new hybrid variants
Dodge Charger, 670 horsepower of electric
 

DESIGN

Cold night, hot fire pit, cool entertainment

Embellish your home with PVC panels
You'll have to hurry if you want one of 20 new Louis Vuitton watches
Luxury duvet looks good, fells good and keeps you healthy
Vacheron Constantin, watches for life and more
Schüller kitchens, where functionality marries design
 

GADGETS

MESA/Boogie Celebrates 40-year partnership with John Petrucci

reMarkable 2, monochrome tablet for your thoughts and your eyes
OnePlus Ace 3V, first with Snapdragon 7 Plus Gen 3
ASUS Zenfone 11 Ultra, flagship with a reason
Samsung Galaxy S24 is photography powerhouse
Casette tapes are making a big comeback, and so are portable players
 

HEALTH

Bolivia declares national health emergency due to measles outbreak

Hong Kong researchers develop needle-free flu vaccine with broad protection
World's first vaccines that don't need refrigeration entered trials
First patient enrolled in Phase 1 clinical trial of Akiram’s cancer drug candidate
FDA grants marketing authorization of first home test for chlamydia, gonorrhea and trichomoniasis
Human cases of anthrax reported in western Mongolia
 

MEANTIME

Cost of keeping wind turbines out of sight

Mission to "weigh" all of Earth's forests from space launched
NASA's SPHEREx space telescope begins mapping entire sky
Russian academics, gas industry experts see undersea LNG transportation as feasible
India launches space docking experiment mission
World-first carbon-14 diamond battery made