POST Online Media Lite Edition


Half of Americans are professional football fans

Staff writer |
With the NFL regular season kicking off, new research from Mintel reveals that half of Americans are professional football fans (50 percent), making the sport a clear fan-favorite among US adults.

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Joining professional football at the top of sports fans' must-watch list are college football (35 percent), professional baseball (32 percent) and professional basketball (30 percent).

According to Mintel research, two thirds of US adults are sports fans (67 percent), individuals who watch at least half of their favorite team's games or events in at least one sport.

Per Mintel's definition, 56 percent of women and 80 percent of men qualify as sports fans. Though men (63 percent) are much more likely than women (38 percent) to watch football, it is the most popular sport among fans regardless of gender.

In fact, 38 percent of men report that they almost never miss their favorite football team's game. A similar trend is seen among college football fans, with 45 percent of men and 26 percent of women reporting that they are fans.

In conjunction, baseball and basketball rank third and fourth most popular among men and women, with men (43 percent) being twice as likely as women (22 percent) to be fans of professional baseball and professional basketball (40 percent vs 21 percent of women).

Furthermore, male sports fans are more likely to play fantasy sports (23 percent) than women (13 percent), with men (45 percent) showing greater interest in game and player statistics than women (31 percent).

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