Optimism is the key for success
If you are running a micro or small company then you know that the world is not black and white. It's black. After first enthusiasm, you realize that the competition is strong, as the owner you don't have a free time, there are some client who don't pay and, all in all, you are asking yourself is it worth.
Of course, you've been told that a life of a business owner is not easy and you know that. But, to know and to deeply understand that are two different things. The stories about first months, sometimes years, in a new company are always scary. And when you are living that, that's the definition of scary.
So, you successfully finished a project or two, some clients pays and some don't, there's no new contract in sight; what should you do? If you read any business book your would say: "It's time to think about strategy. It's time to think about new products and marketing efforts". Seems logical, but people often tend to overlook one simple thing: Optimism.
When you decided to establish a company you were full of fresh ideas that will change the world. Or you market, at least. You worked hard and you had you long-term goal in mind. But after a month or two of business that stalls, the question arises. If you are relatively new business owner it is easy to ask yourself: "Should I close the door?" The answer depends on many factors, but it is always the same: No.
What you need in dark times is a little bit of optimism. If you are down there's no marketing strategy or new revolutionary products that can help you. You can't think clearly about all good and bad sides of your product and market if you don't have a clear mind.
Stop for a while and try to remember how do you felt at the beginning. Think why you established your company and think about those first successful jobs and that glorious feeling when first client paid you. Remember that bad times come after good, and good come after bad ones. In life of every company there are some bad and difficult moments and that's no reason for closing down. That's normal part of everyday's life.
One of the things you may try is to sit down and think about new products and services. Don't think about market or competition, about price and problems. Think about some new revolutionary product which will change the world. When you fell that same optimism again then you are ready to go back to your office and to solve your problems. And we are certain that you will solve them. ■