Climate change: Poorer countries focused on survival, richer on money
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Even when richer countries framed the issue as one they could address with their more plentiful resources, it was often also framed as a political issue
Vu and co-authors Yuchen Liu, graduate student at KU; and Duc Vinh Tran of Hanoi University of Science and Technology published their findings in the journal Global Environmental Change.
Economic effects being second most popular reflects that fighting climate change will have impacts on every economy
The most consistent predictor of how the issue was framed was a nation's gross domestic product per capita.
Even when richer countries framed the issue as one they could address with their more plentiful resources, it was often also framed as a political issue and would focus on debate or argument about political approaches as opposed to proposing policy solutions.
Media from richer countries also focused more on the science of climate change.
When climate change was framed as an economic issue, it was in countries that had the most severe climates and those that have experienced the most adverse consequences of climate change and natural disasters, loss of life and property, and economic effects.
In terms of social progress framing, richer countries framed the issue in terms of energy policy and use.
Those that emit the most carbon dioxide framed content in terms of energy issues, while poorer countries and those that had experienced the most severe climates focused more on natural impact.
The study also used independent nation-level variables from several databases, including the World Bank, the Center for Research on the Epidemiology of Disasters, the Global Carbon Atlas Project and Freedom House, all nongovernment organizations working in development or on climate change.
The authors argue that the international relations frame being the most widely used reflects the fact that climate change is a problem every nation needs to address.
Economic effects being second most popular reflects that fighting climate change will have impacts on every economy and that when natural disasters and climate change were discussed, they were nearly always brought forth in an economic sense.
They also contend that richer countries framing the issue as political reflects that climate change skeptics in those nations gaining more media prominence and the efforts of multiple groups trying to politicize the issue, influence media agendas and policymaking.
The study helps add to the understanding of media influence on climate change coverage, Vu said.
Future work will address questions of framing the topic, if it's done on local, national or global levels, if communicators suggest solutions, if such solutions are attributed to individuals, businesses or governments and efficacy of proposed solutions.
Three decades of communications on the topic show there is not a sense of immediacy in covering the problem and influencing policy. ■