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Nissan Mexicana dominates Mexican market

Christian Fernsby |
Between January and May 2021, the automotive industry recorded the sale of 428,312 new vehicles, of which 21.1% corresponds to Nissan Mexicana, the brand with the largest share in the country’s domestic market.

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This is higher than the figure recorded in the first five months of 2019, when Nissan’s market share stood at 20.5%.

It is worth noting that during May of this year, Nissan sold 17,120 new units, representing a decrease of (-)13.7% compared to 2019.

However, the automotive industry is further away from recovering pre-pandemic levels than the Japanese company, registering a decrease of (-) 16.3%.

The Japanese brand has similar figures in terms of automotive production. In the first five months of the year, Nissan Mexicana manufactured 248,551 units, representing 18.6% of the industry’s total production, which stood at 1,331,746 vehicles.


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