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The Netherlands is not Holland, says Dutch government

Christian Fernsby |
The Dutch government has announced it will stop using the moniker Holland in favour of its official name the Netherlands.

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From January, companies, embassies, ministries and universities will only be able to refer to the state using its legitimate title.

The €200,000 ($319,000) rebrand is part of an update of the country's international image that includes a push to more sustainably manage large numbers of tourists who visit the country each year.

It will also include a logo that combines the initials NL with an orange tulip, the Netherlands' national flower.

The Netherlands Board of Tourism and Conventions previously used the symbol of a tulip and the word Holland.

Holland is not the official name of the entire country and refers to two of the 12 provinces, North Holland, which includes Amsterdam and Haarlem, and South Holland, where The Hague, Rotterdam and Leiden are situated.

The tourism industry started promoting the nation using the nickname 25 years ago but now wants to present the commerce, science and politics of the whole country.

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