UK wine exports pouring into overseas markets breaking records
It’s English Wine Week and with wine production last year reaching a record breaking 15.6 million bottles, vineyards across the country will be promoting England’s burgeoning fine wine industry and celebrating international export success.
UK producers are taking the opportunity to capitalise on overseas demand by exploring exporting potential in new global markets.
In 2017, Hattingley Valley’s ‘The Classic Reserve’ became the first English wine to get a national listing with Whole Foods in the United States, after being sold in 420 stores across 40 states between November 1st and December 31st as part of its ‘Holiday Wine Programme’.
Overall sales of English wine increased by 31% between 2015 and 2017 and by 2040, the industry is predicted to be producing 40 million bottles a year, equating to a retail value of £1 billion.
The industry has also identified that exports of English wine could reach £350 million within the same time frame.
The Department for International Trade (DIT) have supported many notable UK wine producers on filling glasses overseas, most recently at the Nantucket Wine and Food Festival (15-20 May 2019), the premier showcase event for wine in the United States which proved to be a successful shop window for English wine.
Overseas buyers are recognising the strength of the sector and are beginning to see the UK as an emerging premium wine region, with the potential to be among the finest in the world.
The UK wine industry has identified a number of key markets, the biggest being the United States and Scandinavia which received 65% of total exports, and also emerging markets such as Japan. ■