Kantar BrandZ’s Top 100 Chinese Brands 2022 has, for the second year in succession, surpassed the monumental $1 trillion mark, reaching $1.24 trillion in overall brand value.
Article continues below
>
Tencent ($204.4bn) retained the number one spot for a second year running. The technology giant has been concentrating on its main business, expanding steadily and organically, and adhering to its technology innovation strategy.
Tencent continues to explore the potential of new technologies in serving consumers, enabling industries and contributing to solving social challenges.
At the same time, Alibaba (No.2, $137.0bn) continues to expand its portfolio of standalone retail offerings. Alcohol brand Moutai (No.3, $108.5bn) proved resilient as its brand value dipped only 2%, and continued its emergence as one China’s most popular premium brands.
Lifestyle-focused social platform Xiaohongshu (No.37, $6.6bn) meaning ‘Little Red Book’ and intelligent speech and AI technologies company iFLYTEK (No.53, $4.2bn) were the highest-ranking newcomers to join the China Top 100 this year, along with 13 others from nine categories, including five brands centred around food, drink, and casual dining, highlighting the potential brand value in these markets.
Three brands re-entered the Chinese brand ranking this year: YTO (No.88, $2.0bn), HAVAL (No.93, 1.8bn) and TCL (No.94, $1.8bn).
Growing 66%, athletic apparel brand Li-Ning (No.64, $3.4bn) was the fastest-growing brand in the Top 100.
It successfully combined technical innovations with nostalgic and patriotic styling cues while its cumulative investment in fashion has now paid off. Six brands: Li-Ning, China Telecom (No.28, $8.8bn), Chow Tai Fook (No.38, $6.1bn), Xing Hua Cun (No.52, $4.2bn), BYD (No.29, $8.7bn), and Haier (No.9, $33.2bn) - grew by more than 25%.
With a focus on collaboration, rather than competition, Haier (No.9, $33.2bn) has risen two places to break into the Top 10. Its global expansion strategy and constant innovation in both consumer and industrial technology applications has contributed to a year-on-year growth of 26% in brand value.
Car manufacturer BYD rose 29% in brand value due to rapid growth in both China and overseas markets and became the world’s best-selling new energy vehicle (NEV) brand during H1 2022, as Chinese car exports doubled passing two million units for the first time. ■
At the same time, Alibaba (No.2, $137.0bn) continues to expand its portfolio of standalone retail offerings. Alcohol brand Moutai (No.3, $108.5bn) proved resilient as its brand value dipped only 2%, and continued its emergence as one China’s most popular premium brands.