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Young people want jobs with high future earnings

Christian Fernsby |
Students entering the workforce are doubling down on financial security and innovation; 'high future earnings' is the number one priority when weighing a potential employe followed closely by 'innovation' for tech students.


r all students surveyed, Google, Apple and Microsoft were the top three employer brands. In 2020, among the companies gaining the most points in the rankings: Amazon, Volkswagen, J.P. Morgan, Daimler, Philips and LVMH.

Universum surveyed over 235,273 students in business, tech from the 12 largest economies between September 2019 to April 2020. The far reaching survey asks students which employer characteristics are most influential as they consider future employment, and which employer brands they most admire.

Among other noteworthy findings from the research:

- The tech and automotive industries rose significantly as destination industries for students.

- Employer branding leaders must rethink work culture in the work-from-home era.

Students say they prioritize high compensation, but this priority may weaken as the economic downturn moves into 2021.

- Amazon has made huge strides over the last three years, rising 22 points among business students and 12 points among tech students.

World's Most Attractive Employers 2020

Business Ranking Top 10

1. Google
2. Apple
3. Microsoft
4. Amazon
5. Deloitte
6. Goldman Sachs
7. EY (Ernst and Young)
8. PwC (PricewaterhouseCoopers)
9. J.P. Morgan
10. L'Oréal Group

Tech Ranking Top 10

1. Google
2. Microsoft
3. Apple
4. BMW Group
5. Amazon
6. Intel
7. IBM
8. Siemens
9. Samsung
10. GE General Electric


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