Indoor positioning system helps tourists to navigate new places
Staff Writer |
The Spanish startup provides indoor positioning, tracking and navigation services for many different uses.
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For example, it can guide visitors inside a large building, track the location of security staff in case of emergencies, or track moving objects inside factories.
Thousands of buildings around the world have already used its technology, which provides high location accuracy, up to 1 metre, with the lowest infrastructure investment and complexity for indoor services.
Situm’s indoor positioning system (IPS) applies a unique location algorithm, able to use all available sensors in smartphones collaboratively (e.g. Wi-Fi, magnetometer, Bluetooth Low Energy and user movement prediction based on inertial sensors).
Global navigation satellite systems (GPS ) often don’t work indoors because the microwaves that GPS uses to identify locations are reduced and scattered by roofs, walls and other objects.
“When travelling, we often find ourselves in new places and unfamiliar surroundings, which can be daunting.
“By delivering a minimal-infrastructure solution, and harnessing the power of personal mobile technology, we can quickly give travellers reassurance that they can always get to where they need to be” said Víctor Alvarez, CEO and founder of Situm Technologies.
Travellers can download an application using Situm’s indoor GPS to navigate around an airport, train station, museum or gallery.
For managers of airports, train stations, conferences or hotels, Situm allows real-time viewing of the staff movements, facilitates better allocation of resources to smooth passenger flow, improves security services, and offers better analytics to improve geo-marketing and targeting. ■
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