Watches and Wonders trade fair kicks off in Geneva
Nalynn Dolan Caine ▼ | March 28, 2023
During the entire week, the heart of Geneva will be beating to the rhythm of watchmaking movements with a dedicated program for the general public. Article continues below
Various activities will take place In the City from March 27 to April 1 and In the Salon on April 1 and 2. Without forgetting the special evening, which will animate the streets of the second-most populous city in Switzerland on March 30 from 5 to 9pm.
With exhibitions planned in the watch boutiques, guided visits, a rally and conferences, the program promises to be intense. Highlight of the week: an evening of festivities on Thursday 30 March, with street artists, bands, and a concert from an electro star.
A rally will invite enthusiasts to discover the watchmakers’ boutiques and cultural sites, mobile in hand. Using the QR codes dotted along the way, they will have to piece together the word 'Watches and Wonders,' the secret code that will allow them to enter the prize draw.
Ten winners will receive two tickets for the Salon during the week-end, including meals.
Watches and Wonders will be taking over the Rue Basses, from the Pont de la Machine to the Place Longemalle, passing by the major watch brand boutiques and stores in Rue du Rhône.
The final entertainment of the evening will take place on Quai Général Guisan. The star electro DJ The Avener will be playing a set on the Quai Général Guisan to close this watchmaking night festival in a party atmosphere.
Food trucks will be on hand so that people can eat while enjoying the entertainment. ■ What to read next
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