'The UK's new start: let's get going.' campaign to prepare UK for end of transit
It will clearly set out the actions businesses and individuals need to take to prepare for the end of the transition period on 31 December 2020, and ensure they are ready to seize the opportunities that it will bring. Campaign advertisements will include our “Check, Change, Go” strapline which directs people and businesses to a straightforward checker tool at gov.uk/transition which quickly identifies the necessary next steps they need to take.
The campaign will run across the full range of communication channels, including TV advertising and radio, out of home, digital, print, and direct channels such as text messages and Webinars. The campaign will also see the launch of a field force team which will give one-to-one support in person or over the phone to businesses and their supply chains to minimise disruption to the movement of goods.
The campaign will target UK citizens intending to travel to Europe from 1 January 2021 and all importers to and exporters from the EU, alongside UK nationals living in the EU and EU, EEA or Swiss citizens living in the UK. ■