Apple announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a 5G experience and advanced technologies.
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iPhone 12 Pro models feature a new design and edge to edge Super Retina XDR displays, the largest ever on iPhone, protected by the all new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. The Apple designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computational photography features including the all new Apple ProRAW for more creative control in photos, and enables the first end to end Dolby Vision video experience, up to 60 fps.
The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional quality images and video in bright and low light environments. iPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high powered wireless charging and an all new ecosystem of accessories that easily attach to iPhone.
Featuring the most 5G bands on any smartphone, iPhone 12 Pro models offer the broadest 5G coverage worldwide.1 Models in the US support millimeter wave, the higher frequency version of 5G, allowing iPhone 12 Pro models to reach speeds up to 4Gbps, even in densely populated areas. iPhone 12 Pro models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real time.
Generations ahead of the competition, A14 Bionic is the first chip built on 5 nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16 core Neural Engine — for an 80 percent increase in performance that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models. ■
