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LG 77-inch OLED UHD TV that bends on command

Dale Davies |
While others are talking, LG is working: The world's first 77-inch 4K OLED TV that bends on command is ready for mass production.

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What separates LG's Flexible OLED TV from every other TV set in the world is that the curvature of the display can be altered using the TV remote to suit the viewer's preference. The range of curvature was determined by taking into account key factors that affect the viewing experience such as screen size and viewing distance. Since the viewer can adjust the curvature, they can enjoy the best TV viewing experience, tailored to their tastes, every time.

The 77-inch TV unit is the result of technological integration encompassing all aspects of producing a product as innovative as this TV, such as design, displays, and quality assurance. The Flexible OLED TV has been subject to tens of thousands of hours of tests to ensure the reliability and durability of its unique display. With the introduction of this TV, LG added another "first" to its portfolio: after flat and curved, now there's the first flexible.

LG's OLED TV is using a combination of motors and gears" that makes it work: it moves 7.5 cm to bend, making it eight centimeters narrower. LG said that it can bend even further, without further details of couse, which leave room for some new improvements and surprises in the future. No wonder that that LG won awards at 2014 International CES, including six awards for the 7-inch Class Curved Ultra HD OLED TV.

To show how serius it is when it comes to 4K technology, LG added a fourth subpixel to every one of the 8+ million pixels in the display. So, along with usual RGB (red, green and blue), LG added the white one (WRGB). LG isn't the first manufacturer to offer four-pixel screen tech but it's the first in a 4K set. To support 4K with its 3,840 x 2,160 pixels LG features HDMI 2.0, so it can handle full 4K video at 60 frames per second.

Each of LG TVs also features the new webOS Smart TV platform, which includes a new user experience. Users can move back and forth between services in a more intelligent manner enabling smoother, faster transitions between screens. Additionally, the webOS's Live Menu offers a variety of information, features and content including TV show recommendations, a search bar and previously viewed programs. LG and Netflix will also discuss partnering together to stream Ultra HD 4K content beyond the United States.

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