It took five years to establish a company, technology and design of the first 'inside-out' mobile phone. Today Vertu is symbol of mobile excellence.
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To have a luxury watch was very common back in 1998, but to have a luxury mobile phone was not. Admittedly, there were ordinary mobile phones covered in gold and stones, but luxury phone built from the scratch simply didn't exist. Then Nokia decided to establish a new company, in a country far, far away. That company named Vertu created a completely new class of mobile phones and proved that Nokia doesn't mean cheap.
The attention was paid to every detail imaginable, from materials and design to the sound of click. Vertu chief designer Frank Nuovo came from Nokia and back in 2002 he explained Vertu philosophy: "We're taking a huge leap forward here. You have to think from the inside out. This is not an aesthetic covering of an existing product. We're beginning from a blank slate to create this entire company... We're lifting all restrictions."
Indeed, there are very fine mobile phones on the market and if the standard model is covered in gold or platinum that can look fantastic. But, the phone designed from the scratch must be something special. Vertu is. Although Nokia gave the know-how, Vertu uses technology built just for their customers. It has exclusive parts, like high-quality antennae, microphones and displays and casings made out of precious metals. The components have been specially crafted in partnership with the world's most prestigious manufacturers. Vertu's internal technology can be updated without having to change the casing -- something that should ease those worrying about the short life cycle of technology. A special key on the side of the phone allow clients to connect to a team of operators who have specialized information on travel and entertainment. All Vertu phones are handmade in jewellery producing companies, so buying a Vertu phone is like joining the elite club.
One the finest models is Ferrari branded Vertu, but that really is a personal opinion. There are three lines: Ascent, Constellation and Signature, and whichever you choose, you can't make a mistake. So, the Vertu Ascent Ti Ferrari Nero will comprise of 2009 limited edition handsets in sleek black leather. While the Vertu Ascent Ti Ferrari Rosso and Giallo is produced in vibrant red and yellow, respectively.
On 19th February 2009, Vertu opened its latest flagship store in Ginza, Tokyo. Located near the Ginza 4-chome crossing, the store is Vertu's first in Japan, and the largest of Vertu's 19 flagship boutiques worldwide. The store is spread over three floors, and accommodates a relaxed private viewing lounge in addition to the main store.
Since Vertu was founded to create phones for the world's most demanding individuals, service of the highest quality has always been paramount. From Vertu Concierge you can give and advice and assistance at the touch of a button. Exclusive mobile content from Vertu Select, data security of Vertu Fortress, Vertu's services... All those amenities are exclusively delivered to its clients. ■