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Sony HX50 against smartphones cameras

Dale Davies |
Sony introduced the Cyber-shot HX50 camera, a new compact model featuring 30x optical zoom and 20.4 megapixel image sensor.

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The new Cyber-shot is a direct response to smartphones and their point-and-shoot cameras which are very strong competitors to standard cameras.

Measuring approximately 4.4"x2.6"x1.2"1 in size and weighing in at approximately 9.6 oz. 2, it is the world's smallest and lightest camera with 30x optical zoom. The new Cyber-shot HX50V model offers enhanced Optical SteadyShot image stabilization to reduce camera shake and blur at all ranges. At full zoom extension (30x) the HX50V camera offers stabilization that is approximately twice as effective as the HX200V high-zoom model.

The high-resolution 20.4 megapixel sensor in the new camera is paired with a BIONZ processor, allowing the HX50V camera to produce high-resolution, high-quality images from broad daylight to dimly lit interiors and everything in between. The HX50V also features high-speed AutoFocus that can lock onto subjects at full zoom approximately twice as fast compared to the HX200V model.

The new HX50V camera has built-in Wi-Fi capabilities, utilizing Sony's PlayMemories Mobile application, available for both Android and iOS app platforms, to wirelessly transfer photos and videos to a connected smartphone or tablet. The application also allows a connected device to be used as a handy wireless remote to control the camera – ideal for self-portraits and group shots where the photographer wants to be included.

For more advanced users who like to fine-tune the details of a shot, the HX50V camera has a dedicated exposure compensation dial and a P/A/S/M model dial for adjusting other manual shooting settings. It also features 5-blade aperture for smooth background defocusing effect and a Multi Interface Shoe for attaching compatible accessories including an electronic viewfinder, flash, or microphone. It will have a retail price of about $450.

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