What can you do with four engineers, word of mouth marketing and a domestic touch? If you live in France, a lot. Wiko Mobile is popular smartphone maker with great devices and huge market share.
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The French company Wiko has in just two years established itself in the market, making mobile phones featuring the latest technologies.
The 3rd largest smartphone vendor in France, Wiko has experienced strong growth, including 2 million in sales a year, a significant increase in market share and the opening of subsidiaries in over 10 countries in Europe and internationally: Spain, Portugal, Italy, Germany, Switzerland, Belgium, UK, Algerie, Morocco, Asia and France. The success is based on the concept we can see in Chinese companies: Quality at the best price and to a close relationship with its users.
For the most demanding users there is a company's flagship product: WAX. It is powered with NVIDIA Tegra 4i quad-core processor at 1.7 GHz processor, so there is power all around, capable to run any app you have in mind. WAXfeatures a large 4.7 inch HD display, and 4GB memory expandable up to 32GB via micro SD and 1GB RAM is enough space for your photos, music, videos, games, and other apps. And all that for just 200 euros.
Its 8-megapixel camera has Face Detection feature for sharp portraits, and its LED flash ensures good photos in the dark. The Corning Gorilla Glass 2 protects the display against bumps and scratches, giving it increased strength. While we are at the display, it is worth to say its resolution is 1280 x 720 pixels, with 315 PPI. It's multitouch, with full lamination, and all in all a very very good visual experience. There is also a front camera with 5 megapixels, and there is a number of photo effects available.
Operating system is Android 4.3, the battery is 2000 mAh Li-Po with stand-by time of up to 162h and talk time of up to 14.8h (2G) / 8.6h (3G). And, of course, sensors you'd expected are there: accelerometer and magnetic and proximity sensor. The Wax comes with TegraZone pre-installed. This is an application that provides access to games optimized for Tegra-powered devices. You don't need to worry about downloading games that don't work or are not designed for your smartphone: now you can choose from a multitude of games to suit your WAX.
The WAX introduces a new design: clean lines, a striking profile and more enjoyable usability. Thin and lightweight, its look is enhanced by a delicate strip on the front. It is available in Black, White, Coral, or Turquoise color. But there is more: If you want a great phone for your lady, think about Sublim: The first smartphone in the Swarovski line. A combination of beauty and high technology, it is an exceptional accessory for your better half. A great idea by Wiko, indeed.
The best part of the story is that Wiko sold all those millions of phone without spending a huge amount of money on advertising. Instead, they used word of mouth, bloggers and satisfied users to spread the word about their devices. That's how, coupled with great technologies at affordable price, they created Made in France smartphones that rulez. Indeed, their four engineers are doing an outstanding job. ■
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