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Alaska Airlines announces leadership changes

Staff writer |
Seattle, Wa., USA - March 16, 2010, Seattle, Wa., USA - Alaska Airlines announced a realignment of its marketing, sales and online commerce groups.

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Joe Sprague, a 10-year veteran at Alaska Airlines, has been named vice president of marketing. Sprague will be responsible for the carrier's overall marketing strategy as he oversees marketing communications, sales, reservations, food and beverage, customer care, the Mileage Plan frequent flier program and Board Rooms.

Mr. Sprague will also retain responsibility for Alaska Air Cargo, a division he has led for the past two years. He began his aviation career more than two decades ago as a customer service agent at a commuter airline in Juneau, Alaska, and flew as a commercial pilot in the state.

Mr. Sprague joined Alaska Airlines in 2000 as a regional sales director, served as managing director of government affairs in Washington, D.C., and led the public affairs and inflight divisions before moving to cargo.

Mr. Sprague earned a bachelor's degree in aeronautical science from Embry-Riddle Aeronautical University and a master's degree in business administration from the University of Washington.

Steve Jarvis, formerly Alaska's vice president of marketing, sales and customer experience, will assume the new role of vice president of customer innovation and

Mr. Jarvis joined Alaska Airlines in 1999 as staff vice president of e-commerce after serving in a variety of engineering design and technology-related positions at Boeing, Autodesk, AT&T Wireless and At Alaska, Jarvis has led a significant expansion of the company's Web site and other Internet-based technologies.


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