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American Outdoor Brands appoints Curtis Smith as chief marketing officer

Christian Fernsby |
Columbia, Mo., USA - American Outdoor Brands, a manufacturer of outdoor sports and recreation products, announced that Curtis Smith has been named chiefrnmarketing officer.

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In this newly created role, Mr. Smith will lead the company's Marketing, Brand Management, Creative, e-commerce, and Customer Service teams.

Mr. Smith joined the Company as a divisional Vice President of Marketing in October 2017, prior to its spin-off as American Outdoor Brands, Inc. in August 2020.

Earlier, he was a Global Product Lane Director at Vista Outdoor Inc., a publicly held designer, manufacturer, and marketer of outdoor sports and recreation products.

Mr. Smith also served as Director of Global Product Line Management and Global Category Manager at the Coleman Company, Inc., a designer, manufacturer, and marketer of primarily outdoor camping gear.