Niwot, Co., USA - October 22, 2014, Niwot, Co., USA - Crocs, Inc., a shoe manufacturer, announced several key management changes.
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These changes include the appointment of Bob Munroe to general manager of Crocs Americas region; Greg Sullivan to the new role of senior vice president of global business transformation; Scott Yuan to general manager of Greater China; and Michelle Poole to senior vice president of global product creation and merchandising.
Veteran footwear and consumer products executive Bob Munroe has been named the new general manager of Crocs Americas region.
Before joining Crocs, Mr. Munroe spent 10 years with Reebok, most recently as president following the brand's acquisition by Adidas, and previously as senior vice president and general manager for North America; as vice president of sales operations; and as vice president of field sales.
Since leaving Reebok, Mr. Munroe has led a number of startup companies, including most recently serving as president of IdeaPaint. As general manager of Crocs Americas region, he will be responsible for managing the region's wholesale, internet and direct-to-consumer channels.
Former GM of the Americas Greg Sullivan is assuming the critical new role of senior vice president of global business transformation.
Mr. Sullivan previously served as general manager of Crocs Americas region since joining the company in October 2013.
In Asia, the company has named Scott Yuan to general manager of Greater China for Crocs.
Mr. Yuan is an experienced consumer products executive and has been serving as assistant general manager of the company's China business since earlier this year. He will be based in Shanghai and replaces Ted Lee, who will leave the company later this year.
Dale Bathum, chief product officer for Crocs since 2012, will transition product leadership responsibilities to Michelle Poole through November 20, 2014, when he will depart to pursue other interests.
Michelle Poole has been appointed to the lead global role for product and merchandising, as senior vice president for global product creation and merchandising. ■