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DAVIDsTEA appoints Joel Silver as CEO

Staff Writer |
Mount Royal, QC, Canada - DAVIDsTEA, a branded beverage company, appointed Joel Silver as the president and chief executive officer, and a member of its board, with both appointments to become effective on March 20, 2017.

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Mr. Silver comes to DAVIDsTEA with over 20 years of consumer brand experience, having most recently served as General Partner and a member of the Board of Directors of TrilogyGrowth.

Prior to TrilogyGrowth, from 2003 to 2011, Mr. Silver held several positions of increasing responsibility at Indigo Books & Music, most recently as President.

He has sat on Indigo Books & Music’s Board of Directors since 2011.

Mr. Silver also was a co-founder and the Chief Executive Officer of SalesDriver.com that was sold to Carlson Marketing Group Inc.

He began his career in brand management at Procter & Gamble.

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