Nashville, Tn., USA - Gibson Brands announces that Cesar Gueikian has been promoted to the newly created position of brand president at Gibson Brands.
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Cesar Gueikian joined Gibson in 2018 as part of the ‘new’ leadership team and has been instrumental in Gibson’s resurgence with his relentless focus on guitar relevance, premium quality, brand building, and artist connections.
In his new role, Mr. Gueikian will take on additional responsibilities centered around future Gibson innovation, omni-experience, and strategic brand management.
Prior to joining Gibson, Mr. Gueikian founded Melody Capital Partners, an alternative asset manager focused on private corporate financing and investing.
Prior to founding Melody, he served as founder and global head of the Special Situations Group (“SSGâ€) at UBS, as well as head of the firm’s Leveraged Finance Capital Markets (“LCMâ€) team for Europe, the Middle East and Africa.
He has also headed Illiquid Credit Trading for North America at Merrill Lynch and he began his career at Deutsche Bank in London and New York.
Mr. Gueikian earned a B.A. in Business from Universidad de San Andres, Buenos Aires, Argentina and an M.B.A. from The University of Chicago.
Gibson Brands has also announced a series of other organization shifts, additions, and promotions designed to strengthen the team going forward including:
Eric Purcell has been promoted to Vice President of Quality to continue in the quest to always make quality the number one priority for artists, fans, and dealers.
John French has been promoted to Vice President of Supply Chain to continue in a challenge to deliver great service and manage complexity.
Elizabeth Heidt will take on more responsibility to create synergy across the emerging Gibson Brands platforms in the new role of Vice President of Cultural Influence.
Mat Koehler has been promoted to Senior Director of Product Development to continue to lead the entire product development team at Gibson Brands.
Krista Gilley has been promoted to Brand Director to take on the full brand portfolio of Gibson Brands.
Josh Ehren joins Gibson Brands as the new Director of Omni-Experience.
Jill Skordinski joins Gibson Brands as the new Finance Controller.
Roger Hutchinson joins Gibson Brands as the new Director of Dealer Services. ■