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Goodyear NAT Names R. Scott Rogers Chief Marketing Officer for Consumer Tires

Staff writer |
Akron, Oh., USA - March 3, 2009, Akron, Oh., USA - The Goodyear Tire & Rubber Co. announced that R. Scott Rogers has been named chief marketing officer for the company's North American Tire (NAT) consumer business.

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In this newly created role, Rogers will oversee all aspects of advertising and marketing for the company's consumer tire business, including the Goodyear, Dunlop and Kelly brands. Mr. Rogers is a graduate of Cornell University in Ithaca, N.Y. Mr. Rogers had been senior vice president of marketing and sales for Norwegian Cruise Line in Miami since 2005. Prior to that, Rogers served in a number of positions for The Procter & Gamble Company in Cincinnati, Ohio, between 1992 and 2005. Mr. Rogers's positions included marketing director of multiple brands within the P&G portfolio in North America. Mr. Rogers also served as marketing director of the P&G customer team assigned to Target C

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