New York, USA - October 5, 2009, New York, USA - Hearst Corporation, a diversified media company, announced that four senior executives have been elected to its board of directors.
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Prior to his role as publisher of the Times Union, George R. Hearst III was vice president, associate publisher and general manager of the Times Union, where he provided leadership to the strategic development and marketing areas and information technology departments. He also led several multi-million dollar capital renewal programs at the paper, including the implementation of digital publishing standards and content systems for news and advertising. His experience at the Times Union dates back to 1989 when he joined the company to lead its operational divisions.
Richard P. Malloch joined Hearst in 1991 as deputy group head of Hearst's Consumer Book Publishing and Trade Magazine Group. The consumer book business was sold to HarperCollins later that decade and Malloch looked to re-invest the proceeds from that sale to build a fifth large operating group for Hearst. He changed Hearst's trade publishing strategy and business model, moving the Group toward revenue generated from subscriptions and licensing fees. In consideration of this new strategy, the Group was renamed Hearst Business Media. Today, the business focuses on the automotive, electronics, financial, health care and pharmaceutical industries. Recent key investment acquisitions include: Map of Medicine, Fitch Group and Zynx Health.
As president of Hearst Entertainment & Syndication, Scott M. Sassa oversees the Hearst operating group responsible for the company's interests in cable television networks, television programming activities, newspaper syndication and merchandise licensing. Sassa has broad digital, broadcast and print backgrounds. Prior to joining Hearst, he served as founder and CEO of Uber, a consumer Internet start-up; CEO-in-residence at the venture capital firm Kleiner Perkins Caufield & Byers; and president and CEO of Friendster, a top-50 Internet site that pioneered social networking. From 1997 to 2004, Sassa was an executive at NBC, including president, NBC West Coast, where he was responsible for overseeing all of NBC's entertainment-related businesses; president of NBC Entertainment; and president of the NBC Television Stations division. He joined Hearst in 2008. ■