London, United Kingdom - December 10, 2010, London, United Kingdom - HSBC Holdings plc has announced the appointment of Samir Assaf as chief executive of its global banking and markets business, effective January 1, 2011, and a series of executive promotions.
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Mr. Assaf, a 23-year capital markets veteran, has been Head of Global Markets of HSBC Holdings plc since January 2008 and as its Group General Manager since May 29, 2008. Mr. Assaf has been Senior Corporate Vice President of HSBC France since 2001 and serves as Co-Head of Corporate, Investment Banking and Markets (Global Markets).
Mr. Assaf served as Head of Global Markets, Europe, Middle East and Africa of HSBC Bank plc. Mr. Assaf served as Chairman and Chief Executive Officer of HSBC CCF Securities and Head of Capital Markets, CCF and Global Co-Head Bonds and Derivatives, HSBC Investment Bank and Markets, those are subsidiaries of Credit Commercial De France SA.
Previously, Mr. Assaf served as Deputy Head of Global Markets of HSBC Holdings plc. He served as a Director of Securities Industry and Financial Markets Association. He served as a Director of HSBC CCF Securities. Mr. Assaf named his leadership team for Global Banking and Markets, also effective on January 1, 2011, as follows.
Global Capital Financing will be integrated into Global Banking and Markets, with Robin Phillips, who heads some of HSBC's largest client relationships, become Co-Head of Global Banking which will now incorporate Equity Capital Markets, Leveraged & Acquisition Finance and Project Finance Execution.
Mr. Phillips will also have responsibility for key Global Banking and Markets strategic initiatives, including managing a family office partnership with Global Private Banking, and cooperating with Commercial Banking to broaden relationships with the Commercial Banking client base. Mr. Phillips will also chair the Global Banking and Markets Operating Committee in Samir's absence.
Kevin Adeson will join Robin as Co-Head of the enlarged Global Banking platform, bringing his financing and transactional experience to the business. Mr. Adeson is currently Head of Global Capital Financing. ■