Palisades Mediagroup announces new management team
Staff writer ▼ | April 16, 2010
Santa Monica, Ca., USA - April 16, 2010, Santa Monica, Ca., USA - Palisades Mediagroup announced that Laura Jean Bracken will join the company as executive VP and COO, effective May 10.Article continues below
The company also announced that Shelley Watson will join the company as Senior Vice President, Media Director, National Broadcast Group effective May 3.
Ms. Bracken is a 20-year media veteran with extensive experience in retail, technology, finance, packaged goods, travel, quick service restaurants, insurance and solar energy. Prior to joining Palisades, Bracken was the General Manager for both OMD’s San Francisco and Seattle offices.
During her tenure at OMD, Ms. Bracken was responsible for over $350 million in client billings and generated over $15 million in new business revenue. Moreover, Bracken managed the introduction of OMD Digital in San Francisco based on digital expenditures that grew from $2 million in spending to $75 million in 5 years.
Ms. Bracken oversaw accounts including: Callaway Golf, Autodesk, Clorox, State Farm California, Robert Half International, McAfee, Sun Power, Montana Meth, Mattress Firm, Holland American Line, Chateau St. Michelle, McDonald’s Western Washington Operator’s Association and Savers/Values Village.
Most recently, Ms. Watson was Senior Vice President, Director of Entertainment at RPA, leading all aspects of Metro-Goldwyn-Mayer’s theatrical media efforts. Watson oversaw MGM’s strategic planning, national and local investments, finance and traffic.
Prior to RPA, Ms. Watson was Senior Vice President, Media Director for Starcom LA’s Broadcast Investment Group where she created and directed all facets of Disney’s national television investments strategies and negotiations, totaling annual billings of $500 million. ■ LATEST 5 MOVES FROM California
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