Piëch Automotive appoints leading auto executives
Matthias Müller, former CEO of Porsche and Volkswagen, is newly appointed as Chairman.
Former BMW Motorsport chief engineer Klaus Schmidt retains his role as Piëch Automotive’s Chief Technology Officer and will now also become one of two company CEOs.
Over the past four years, Mr. Schmidt has led the creation of the company’s highly innovative modular vehicle platform, which can accommodate multiple body variants and powertrain layouts.
He will oversee the management of all technical operations.
At Mr. Schmidt’s side will be newly appointed CEO and Chief Marketing Officer Andreas Henke, who takes the lead on brand strategy and marketing, customer relationships, finance and personnel.
Mr. Henke joins from high-end audio manufacturer Burmester.
Prior to that he was with Porsche, where he held various management positions in strategy, marketing and sales.
Jochen Rudat, recently joined as Piëch Automotive’s Head of Sales. ■