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The American Red Cross: Peggy Dyer chief marketing officer

Staff writer |
Washington, DC., USA - July 24, 2009, Washington, DC., USA - The American Red Cross has appointed Peggy Dyer to a newly created position of chief marketing officer.

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Ms. Dyer holds a Bachelors and Masters of Science in Journalism from Northwestern University and an M.B.A. in Marketing and Finance from the University of Chicago. Ms. Dyer has an impressive track record of representing well-known companies, including Citigroup, Sara Lee Corporation and the Quaker Oats Company. Most recently, Peggy spent 10 years with the Allstate Insurance Company, where she oversaw marketing strategy and program management across multiple lines of business for the insurance firm's 13,000 agencies, call centers and the Internet. Ms. Dyer also helped the insurance giant transform its consumer strategy and operations and developed successful new products to meet auto and homeowner insurance buyers' ne


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