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France launches new platform for fresh local products and local buyers

Christian Fernsby |
Launch of the platform, to find fresh and local products, for direct sale near people's homes.

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Topics: FRANCE   

The Ministry of Agriculture and Food, in partnership with the Chambers of Agriculture, announces this Tuesday, January 12, 2021, the opening of the “Fresh and local” platform, which makes it possible to easily identify the producers of the networks partners and their points of sale near home.

Today, this platform has more than 8,000 farms and direct sales outlets spread across the whole of metropolitan France and in overseas territories provided by the first two partner platforms: "Bienvenue à la Ferme", the network of the agricultural education and the network of the French association of professional urban agriculture (AFAUP).

The platform makes it possible to locate producers and their points of sale on a map and to refine the search:

- By product: fruits and vegetables, meat and fish, dairy, alcoholic drinks and juices, groceries and others.
. By type of producers' point of sale: farm-gate sale, pick-up point, producers' store, producers' market, Internet sales only.
- By partner networks.

This platform aims to offer a single point of entry for consumers by inviting networks and producers offering direct sales to join this process. An email address is available for networks wishing to join the platform:

In a second step, a new version will allow producers, individual outlets and other direct sales platforms to register directly on the “Fresh and local” platform.

For Julien Denormandie, Minister of Agriculture and Food, "any act of consumption can be a citizen act, to support farmers and producers near home. The "" platform is a very easy way to find those places to buy fresh produce and local products near your home, which are the best for our health and, well, often, for our wallet ”.

“The health crisis has placed food at the center of the concerns of the French. This platform, that we are happy to support with our Bienvenue à la ferme network, is a great opportunity to offer both a national benchmark for the consumer and also for all farmers who practice direct or short-circuit sales, thus contributing to the creation of value in the territories," Said Sébastien Windsor, president of the Chambers of Agriculture.

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