Heinz wants 400% production increase in Venezuela
Venezuela's ketchup is currently produced with 25 percent of Venezuelan tomatoes. The company wants to increase the amount of Venezuelan tomatoes used in the country's ketchup production to 40 percent, UPI reports.
The effort is part of a plan developed by Kraft Heinz Venezuela to harvest greater varieties of tomatoes with improved color and composition. Last year, the company sold 3 million seeds to 25 farmers planting on nearly 250 acres of land.
Heinz sells the seeds to Venezuelan farmers at a reduced price and the harvested tomato is sold to Heinz at a previously agreed-upon price.
"We are taking a big bet to guarantee production. The important thing to is understand well what is happening, from the hand of farmers. We must do more and produce in the country. I believe in the team formed by the government, the farmer and the company," Alexandre Magno Reis, president of Heinz Food of Venezuela, told El Mundo.
For the 2016-17 season, Heinz wants to cultivate on more than 1,200 acres of land to produce 44 million pounds of industrial tomatoes to produce more than 5.5 million pounds of ketchup. ■