UK liquid milk sale slightly down in volume, slightly up in price
Value growth has been driven by an average retail price increase of 1.1%, since January 2016.
‘Other milk types’, which includes, among other types, the ‘on trend’ almond and coconut milks, has seen notable growth (+25%). Despite this they still make up only 2% of the total milk market by volume.
In the 52 weeks to 01 January 2017, pasteurised milk accounts for 86.8% of milk volumes sold, and therefore any change in metrics for this product is heavily influential on the total market for liquid milk.
The 0.9% increase in average price has made an important contribution to the total value of the market.
Hard discounters continue to take share of the liquid milk market from all other retailers in the year to January 2017. ■