Victorian Farmers Federation to renew contract for cheap milk with Coles
Staff Writer | May 11, 2018
The Victorian Farmers Federation in Australia will push forward with its endorsement of cheap milk by extending a deal with supermarket chain Coles.Article continues below
The contract for the controversial Coles-branded 'Farmers Fund' milk is up for renewal in September and despite anger from their members, the Victorian Farmers Federation (VFF) will look to renew the deal.
Farmers Fund Milk charges $2.50 for two litres with 40 cents going to a fund distributed to farmers by the VFF through a grants process.
Those against the deal have said their organisation is endorsing milk that sells for barely more than a dollar per litre — something they have lobbied against — while also taking a cut off the top.
"Farmers Fund Milk is good not only for the industry, as far as having one brand that supports agriculture and farming, but also it is trying to give people at the bottom end of the price point an opportunity to still be able to buy milk and support farmers themselves," VFF President David Jochinke said.
The fund has raised over two million dollars from which dairy farmers can apply for up to $10,000 grants for programs, training or infrastructure that, according to the VFF's website, "enhances productivity, builds resilience and stimulates sustainable growth," for the farmer. ■ What to read next
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